Digital Marketing

About Digital Marketing:

 http://www.makeintern.com/workshops/engineering-training.php
Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term 'digital marketing' has grown in popularity over time, particularly in certain countries. In the USA 'online marketing' is still prevalent, in Italy is referred as 'web marketing' but in the UK and worldwide, 'digital marketing' has become the most common term, especially after the year 2013.
Content:The program will be for two days and there will be four phases. Social Media Marketing Content
  • Hosting a website
  • Purchasing Domain Name
  • Digital Marketing Vs Traditional Marketing
Search Engine Optimization (SEO):
  • Learn how to get website listed among top search engine results.
Social Media Marketing (SMM):
  • Learn how to build brand, generate leads & aggregate audience on Social Media.
Inbound Marketing:
  • Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.
Search Engine Marketing (SEM):
  • Learn how to effectively run ads on Search Engines.
Web Analytics:
  • Learn how to make business decisions from the metrics available in Digital
  • Pay Per Click
  • Strategizing PPC campaign Market Analysis
  • Add writing techniques
  • Campaign Management
  • Market Analysis
  • Bid Management Plan
  • Report and analysis
  • Competition Round
All above said topics will be covered by the experts using Slide show and hands on session with live web show,hosting and run the business in conceptualization marketing. Training duration is flexible or can be adjusted as per the requirements. Certification:All Participants would be awarded with the Certificate of Participation, Coordination and Merit. 
Duration: 14 Hours (2 Days)
Timings: Decided by School Management
Expectations from College: Seminar Hall, Mic, Projector, Accommodation & Hospitality for Mentors, Internet Connection.

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